Smartocto

Focus
Media tech and infrastructure

Year of establishment
2015

Year of investment
2020

Country
Netherlands

Smartocto is a system for smart content analytics. It enables media companies, newsrooms and other content creators to continuously receive high-quality feedback on their work, allowing them to optimise the impact of their content on their audience.

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From other media

Smartocto

Smartocto grew from a car ride idea into a global newsroom platform

9.7.2025 - Stimuleringsfonds voor de Journalistiek

In the Media van Morgen podcast, Smartocto’s co-founder Rutger Verhoeven explains how an idea conceived during a car journey evolved into an analytics platform used by newsrooms around the world.

Smartocto

Smartocto explores measuring journalism beyond clicks

10.4.2025 - International Journalism Festival

At the International Journalism Festival, Smartocto CEO Erik van Heeswijk discusses how news organisations can measure success based on societal impact alongside traditional audience metrics.

Smartocto

User needs model reshapes how newsrooms operate

19.3.2025 - JournalismUK

The user needs model helps newsrooms align their journalism more closely with audience needs. It goes beyond traditional reporting by focusing on relevance and impact.

Smartocto

Articles that are focused on user needs perform better

25.2.2025 - JournalismUK

Content tailored to specific audience needs leads to higher engagement and stronger performance. The user needs model provides a practical framework for this approach.

Smartocto

Three ways to combine data and AI in your news organisation

7.2.2024 - The Fix Media

News organisations can use data and AI to improve both production and distribution. This article outlines practical applications that lead to more efficient workflows and better content.

Smartocto

Smartocto takes newsroom analytics to the next level

18.10.2023 - Newsroom of Tomorrow

Newsroom of Tomorrow highlights how Smartocto helps newsrooms turn audience data into better editorial decisions by combining real-time insights with editorial goals.

Smartocto

Rutger Verhoeven builds Smartocto into a global media tech company

28.2.2021 - Billion Success

This profile highlights co-founder Rutger Verhoeven and his role in growing Smartocto. His entrepreneurial vision combines data, editorial insight, and innovation to strengthen journalism.

Smartocto

Smartocto merges with Content Insights following growth funding

20.5.2020 - Emerce

After securing growth funding, Smartocto and Content Insights have joined forces. The merger aims to create a stronger platform for data-driven journalism.

Smartocto

Quality over quantity in impactful journalistic production

26.7.2019 - Villamedia

According to Erik van Heeswijk, journalists should produce fewer but better stories to remain relevant. The focus shifts toward impact and added value for the audience.

Smartocto

Giving news stories more relevance, impact and profit

From other media

Smartocto grew from a car ride idea into a glo­bal newsroom platform

Smartocto explores measuring journalism beyond clicks

User needs model reshapes how newsrooms operate

Articles that are focused on user needs perform better

Three ways to combine data and AI in your news organisation

Smartocto takes newsroom analytics to the next level

Rutger Verhoeven builds Smartocto into a global media tech company

Smartocto merges with Content Insights follow­ing growth funding

Quality over quantity in impactful journalistic production

Smartocto grew from a car ride idea into a global newsroom platform

Smartocto merges with Content Insights following growth funding